Doug Valentine
University of Oklahoma
Introduction
Distance learning and
its relationship to emerging
computer technologies
have together offered
many promises to the field
of education. In practice
however, the combination
often falls short of what
it attempts to accomplish.
Some of the shortcomings
are due to problems with
the technology; others
have more to do with administration,
instructional methods,
or students. Despite the
problems, many users like
technologies such as compressed
video and see continued
growth in the area. This
paper will examine some
of the current research
and thought on the promises,
problems, and the future
possibilities in modern
distance learning, particularly
types that are delivered
via electronic means.
History of Distance Learning
Before any discussion
of distance learning,
we need to look at the
way the term has been
defined in the past and
how it is currently defined
in the literature. The
term can be used to describe
any of a number of instructional
situations. Although it
is thought of as a new
term, distance learning
has been around for well
over 100 years. One of
the earlier forms of distance
learning was done through
correspondence courses
started in Europe. This
stayed the primary means
of distance learning until
the middle of this century
when instructional radio
and television became
more popular (Imel, 1996).
As technology has changed,
so has the definition
of distance learning.
Videotaped lectures have
been a standard in university
and professional courses
for the last two decades
(Moore & Lockee, 1998).
Audiotapes and lessons
sent through the mail
have been used in correspondence
courses to teach subjects
such as foreign language
for quite some time (Teaster
& Blieszner, 1999).
Today, the Internet and
compressed video have
taken distance learning
in new directions, allowing
distance learning to occur
in real time. Live video
instruction is the most
popular and fastest growing
delivery mode in the United
States (Ostendorf, 1997).
Definitions of Distance
Learning
With the history of distance
learning encompassing
so many different learning
environments, we need
to find a definition that
fits in all situations.
There have been many definitions
put forward in modern
literature. Greenberg
(1998) defines contemporary
distance learning as “a
planned teaching/learning
experience that uses a
wide spectrum of technologies
to reach learners at a
distance and is designed
to encourage learner interaction
and certification of learning”
(pg. 36). Teaster and
Blieszner (1999) say “the
term distance learning
has been applied to many
instructional methods:
however, its primary distinction
is that the teacher and
the learner are separate
in space and possibly
time” (pg. 741).
Desmond Keegan (1995)
gives the most thorough
definition. He says that
distance education and
training result from the
technological separation
of teacher and learner
which frees the student
from the necessity of
traveling to “a
fixed place, at a fixed
time, to meet a fixed
person, in order to be
trained” (pg. 7).
From these definitions
we can see that the student
and teacher are separated
by space, but not necessarily
by time. This would include
compressed video, which
is delivered in real time.
As stated earlier, this
type of live video instruction
is the fastest growing
means of distance learning
today. Because of this,
much of the discussion
here will be dedicated
to the promises and problems
of this technology.
The Promises of Distance
Learning
Many of the promises
of distance learning are
financial in nature. Universities
hope to save money by
delivering education to
students that are unable
to attend classes because
of time or distance. The
theory is that class size
increases while the overhead
remains the same. In a
2001 article by Burton
Bollag and Martha Ann
Overland, they say that
developing countries are
turning to state run distance
education programs to
take the place of ever
increasing enrollments
and a lack of physical
building space. Places
such as Beijing, Jakarta,
and South American countries
such as Brazil and Argentina
have all begun to use
distance-learning techniques
to reach those that would
by any other means be
unreachable. Bollag and
Overland say countries
like China are moving
from “elite to mass
education,” and
that “traditional
universities cannot meet
the demand” (pg.
A29). China uses a radio
and television delivery
system to serve 1.5 million
students, two-thirds of
which are in a degree
program.
In Australia, Curtain
University uses compressed
video conferencing to
reach remote students
in Western Australia,
and to enhance classes
in Business Studies by
connecting with students
in Singapore. Other examples
can be found in the UK
and Norway where several
sites have been linked
together (Keegan, 1995).
Of course there is also
wide use in the United
States, both in the public
and private sectors. It
should be obvious by these
examples and by the definition
of distance learning,
that it can meet the promise
to deliver classes to
a geographically broad
and diverse population.
Not only that, but the
need seems to be strong
for such programs. According
to the American Council
on Education, the number
of students in distance
learning doubled from
1995 to 1998 totaling
1.6 million (Devarics,
2001). Another market
forecast says that by
the year 2002 there will
be 2.2 million students
in distance education
program, a full 15 per
cent of all U.S. college
students (Rochester, et.al.,
1999, cited in Dibiase
2000). Many Universities
are feeling the pressure
to control their costs,
improve quality of instruction,
focus on customer needs,
and respond to the competitive
pressures (Horgan, 1998,
p.1). Distance learning
technologies have the
potential to assist in
solving these problems.
In 1994, Basom and Sherritt
surveyed higher education
administrators and state
politicians to find out
what they thought would
be the major problems
facing American higher
education in the next
millennium. The answers
they most often received
were: “meeting increased
demands at a time of decreased
resources, increasing
or maintaining access,
using technology more
efficiently, and sharing
resources across state
lines so that colleges
won’t have to be
all things to all people”
(Pg. 4). Distance learning
seems to address all of
these issues. Administrators
hope that distance learning
methods will help make
higher education more
cost-effective (Dibiase,
2000). This type of answer
may be seen as a quick
fix for many administrators.
If not approached seriously
however, the distance
programs can quickly become
second rate.
The convenience of time
and space is a big promise
made by distance learning.
Students do not have to
physically be with the
instructor in space and,
depending on the method
used, they do not have
to be together in time
as well. This is a great
advantage for non-traditional
students who cannot attend
at regular times. Satellite
campuses such as the ones
Arkansas State University
have recently opened are
drawing out a “hidden
market” of adult
students in small towns
and recent high school
graduates who don’t
want to go away to a bigger
city to get an education.
The satellite campuses
could conceivably help
the school’s enrollment
to grow tenfold (Savoye,
2001).
Problems of Distance
Learning
Despite the promises
and obvious advantages
to distance learning,
there are problems that
need to be resolved. These
problems include the quality
of instruction, hidden
costs, misuse of technology,
and the attitudes of instructors,
students, and administrators.
Each one of these has
an effect on the overall
quality of distance learning
as a product. In many
ways, each of these issues
relates to the others.
We will examine each of
these issues separately.
Quality of Instruction
The first issue is the
quality of instruction
that is given through
distance learning programs.
Much of the quality of
instruction depends on
the attitude of the administration
and the instructor. Data
collected in a 1999 study
by Elliot Inman and Michael
Kerwin showed instructors
had conflicting attitudes
about teaching distance
education. They report
that after teaching one
course, the majority of
instructors were willing
to teach another, but
that they rated the quality
of the course as only
equal or lower quality
than other classes taught
on campus. Many times
it seems that the administration
believes the technology
itself will improve the
quality of the class.
Palloff and Pratt (2000)
remind us that “technology
does not teach students;
effective teachers do”(pg.
4). They make the point
that the issue is not
technology itself, but
how it is used in the
design and delivery of
courses. Too often instructors
do not design their lessons
to take advantage of the
technology presented.
This affects the quality
of the instruction. Research
suggests that the effectiveness
of distance learning is
based on preparation,
the instructor’s
understanding of the needs
of the students, and an
understanding of the target
population (Omoregie,
1997). Sherritt (1996)
found in her survey of
higher education administrators
that many of the decision
makers view distance programs
as second rate, a “necessary
but deficient form of
education” (pg.2).
She writes that this attitude
also was found in academic
departments that “have
no strong mandates to
adjust their curriculum
and instruction to fit
distance learning beyond
cursory cooperation”
(pg. 2). There are no
rewards for doing so and
the effort takes away
from research time. Sherrit
also cites a study by
Caffarella et al. done
in 1992, which found off
campus instructors to
be “a demoralized
bunch, perceiving poor
working conditions, isolation,
personal and professional
deprivation” (pg.3).
This attitude hardly seems
conducive to an effective
learning environment for
the students. If the administration
and instructors are lacking
in true commitment, it
is bound to have a negative
influence on the entire
distance learning experience.
Cost Effectiveness
The second issue is the
true cost and the cost
effectiveness of distance
learning programs. Are
they actually cost efficient?
A study by Phelps et al.
(1991) found that “the
potential cost-effectiveness
of using online technologies
in distance education
is still uncertain”
(pg. 303). The study further
showed that the concepts
of costs and effectiveness
are not as simple as they
first appear. Atkinson
(1983, cited in Ng, 2000)
notes, “it is possible
for a program to be efficient
but not cost effective
if the outputs which are
actually produced do not
contribute to the program
objectives: that is it
may be efficient at doing
the wrong things”
(pg. 306). Ng also comments
on the cost of human capital.
He states, “Human
capital and the costs
of conversion are expenses
that can easily be underestimated”
(pg. 306). Ng notes that
the cost of online courses
is affected by how they
are implemented: as an
enhancement or as the
primary teaching medium.
If it is implemented as
a primary teaching medium,
it is considerably more
expensive. The teaching
purpose of the different
approaches needs to be
taken into account. If
this is not factored in
by administration, there
may be costs that are
not apparent at first
glance. Caffarella et
al. (1992) found in a
study at the University
of Northern Colorado that
when electronic distance
delivery costs were compared
with those of instructor
travel directly to the
site, the least costly
alternative was the live
instruction with the instructor
traveling to the remote
site compressing the class
into fewer weeks. This
alternative was one-third
the cost of any other
alternative. Starting
a compressed video distance-learning
program is not cheap.
Southern Arkansas University-Magnolia
decided to try compressed
video as an alternative
to other methods. The
startup equipment for
the unit was approximately
$80,000. Establishment
of a permanent T-1 telephone
line was another $1,200
per month (Weber, 1996).
These costs are startup
only and do not reflect
any of the human capital
costs as discussed earlier.
Carr (2001) discusses
a report by the California
State University System
that looked at cost savings
in distance learning programs.
The report found that
only in really large courses
with many sections would
cost savings be possible.
Courses in excess of 500
students would benefit
from this setup, while
it was still more cost
effective to teach smaller
groups in a traditional
setting. The startup costs,
maintenance costs, and
personnel costs should
also be factored in to
arrive at a true cost
for a distance-learning
program. The minimum number
of staff required for
delivery of a compressed
video class would be one
instructor and two technicians,
one at each site. This
means a minimum of three
people is needed to deliver
the same class as one
instructor does in a traditional
setting. The costs associated
with training technicians
and instructors should
not be overlooked. For
effective distance education
to take place, the staff
delivering the instruction
should be well trained.
Misuse of Technology
Besides the cost of the
technology, there is the
possibility of not utilizing
all its potential. Some
of these problems arise
from a lack of training,
some from the instructor’s
attitudes about using
the technology, and still
others by hardware problems.
It seems to be self evident
that instructors need
to be trained to use distance
learning technology, but
too often they are not.
Once again, it appears
that administration may
feel that the technology
itself will improve the
course. Advancement in
technology does not lead
to effective distance
education. The best distance
education practices depend
on creative, well-informed
instructors (Greenberg,
1998). Bates (1995) suggests
that newer technologies
are not inherently better
than old ones and many
of the lessons learned
from the application of
older technologies will
still apply to any newer
technology. Again, the
instructor should be trained
to take advantage of both
their experience and being
able to adapt that experience
to the new environment
of distance learning.
The instructors must be
trained “not only
to use technology, but
also to shift the way
in which they organize
and deliver material”
(Palloff & Pratt,
2000, pg. 3).
The Role of the Technicians
One overlooked factor
in the success or failure
of distance learning programs
is the role that the technicians
play in distance learning.
Of course they play a
large role in the technical
delivery, but little is
known about the non-technical
activities of the technicians
that could have an influence
on the instructional process.
In a 1995 study, Olenski
et al., found that technicians
could indirectly influence
the learning environment
by “orientating
participants to the technology,
reducing the anxiety of
the participants”
(including the instructor),
“and by advising
the instructor on instructional
techniques”(pg.
3). This type of role,
if viewed negatively by
the instructor, can have
a huge impact on the quality
of the presentation, yet
many times the instructor
and the technicians do
not meet until the initial
class meeting. Olenski
also found that the technicians
felt the instructors were
given inadequate orientation
to the equipment and really
could not operate it until
they had hands on experience.
The technicians also saw
a difference in the instructors
who could adapt their
styles to the technology,
and those who could not.
Those who adapted were,
in the opinion of the
technicians, superior
in conducting the classes.
So we see not only does
the instructor need to
adapt to the educational
environment, they must
also adapt to another
person in the room that
can help or hinder the
delivery of the lesson.
Much of the outcome depends
on the attitude of the
instructor.
Problems with Equipment
Equipment and hardware
malfunctions can be a
great detriment to the
effectiveness of distance
learning. When a problem
occurs in a class everything
comes to a standstill
and the learning environment
is interrupted. If there
are too many instances,
the entire course can
be affected. For instance,
if an overhead projector
goes out during an instructor’s
presentation, an alternate
way of delivering that
information can easily
be found. However, if
a compressed video presentation
has problems, the entire
class must be stopped
until the problem is resolved.
If the instructor goes
ahead with the lesson,
one site will miss out
on that information. Carter
(2001) did a study of
students taking courses
by compressed video in
the Mississippi Gulf Coast
Community College program.
One of the questions he
asked pertained to the
equipment and technology
operating correctly. His
results from three groups
spread over the different
sites showed that only
42% agreed with the statement
that the equipment and
technology operated correctly.
A program studied by Teaster
and Bliesner (1999) found
that unanticipated technical
problems with the system
shortened the class time
and discussion that negatively
affected the overall quality
of the presentation. In
one presentation the connection
was lost twice prior to
the students arriving
and ten times during the
actual instructional session.
During this particular
session there was never
more than a four-minute
period before the connection
to one of the sites was
lost. This may be an extreme
example, but according
to the instructor involved
in the presentation, the
course experience was
“better, but similar
to past experiences”
(pg. 743). At Southern
Arkansas University-Magnolia,
they discovered that using
compressed video as a
single medium of delivering
distance education was
not as effective as was
first hoped. Because of
this they developed a
different concept of an
“electronic classroom”
that did not rely on just
one mode of delivery (Weber,
1996). Their experience
was that compressed video
had connection problems
and did not work well
broadcasting information
delivered by lecture.
The failure of the hardware
can be a very frustrating
thing for all involved
in distance learning.
For the instructor, it
means they can be well
prepared for the class
only to have a bad connection
or camera failure cause
the entire lesson to go
bad. For the technician,
the frustration and inability
to keep the class running
smoothly may affect the
instructor’s view
of their competency, causing
friction. For the student,
an inability to get a
flow to the class and
feel like progress is
being made can hinder
the learning process.
Those students used to
the traditional face-to-face
instruction and who do
not have a tolerance for
ambiguity will have a
difficult time.
Attitudes Towards Distance
Learning
Despite problems with
hardware that may or may
not get worked out with
new advances in technology,
we must come back to instructors
and their attitudes towards
teaching in a distance-learning
environment as a major
potential roadblock to
effective distance education.
As in any educational
situation, the instructor
can set the tone for learning
in the educational environment.
That instructor must be
properly trained and motivated
to be effective. An instructor
must have technological
skills and confidence
to use all of the various
electronic devices in
order to be truly effective
in the electronic classroom.
Instructors must also
change the manner in which
information is delivered.
While lecture does not
work well, multimedia
presentations are successful
(Weber 1996). Of course
this means more preparation
time for the instructor
and the motivation must
be there. (Walcott 1994,
cited in Carter, 2000)
found in a study of adult
distance learning that
“to effectively
bridge the gaps between
classroom and distance
teaching, faculty need
to look at the distance
teaching from the students’
point of view” (pg.
249). The faculty must
also be aware of getting
instructional materials,
handouts, tests, and other
class items to both sites
simultaneously. It is
important for the instructors
to develop a sense of
community between the
sites, achieve maximum
participation, and get
the participants to buy
in to the process. The
idea of learning as a
collaborative process
is very important when
students are separated
by distance. According
to research by Palloff
and Pratt (2000), “collaborative
learning processes assists
students to achieve deeper
levels of knowledge generation
through the creation of
shared goals, shared exploration,
and a shared process of
meaning making”
(pg. 6). It is up to the
instructor to be aware
of this in the distance
learning environment and
to encourage collaborative
learning and a sense of
community among the students.
Another important consideration
for the instructor is
their view regarding the
goal of distance education.
There are two main thoughts
on this. Schlosser and
Anderson (1994, cited
in Imel, 1998) put this
thought forward in a review
of distance education
literature. They submit
that the goal of distance
education in the United
States is “to offer
the distance student an
experience as much like
that of traditional, face-to-face
instruction as possible”
(pg. 3). This would mean
that distance learning
pedagogy would not differ
much from that used in
an ordinary classroom.
Bates (1995) has a different
idea. He suggests that
instead of using technology
to replicate traditional
methods, it should be
used to improve instruction.
Holmberg (1989) also discusses
these two schools of thought
and concludes that distance
education as a mode of
education in its own right
has very different consequences
(than viewing it as a
substitute for face-to-face
instruction). The instructor
must decide which attitude
they will adopt because
it has a profound impact
on their approach to instruction.
Instructors also have
adaptations they need
to make to the technology.
An instructor used to
visual cues may find it
difficult to adapt to
a situation such as compressed
video. The students at
the remote site are not
always in clear view of
the instructor. West (1994)
calls adapting to the
lack of visual cues a
major adaptation for the
instructor. Part of this
can be alleviated by good
communication with the
technician, but as we
have seen earlier, that
communication is not always
present. McKnight (2000)
contends that proximity
and eye contact are important
factors in education that
are limited in the distance
learning environment.
She says that we inherently
recognize the connection
these provide, but in
the distance learning
environment they are “both
severely and sometimes
permanently compromised”
(pg. 2). She asserts that
professors are unable
to observe the emotions
of the students and cannot
detect “moments
of anxiety,” thereby
limiting their ability
to respond to student
needs. This puts a burden
on the instructor and
causes the students to
respond differently than
they might in a traditional
classroom setting. As
we saw earlier, creating
a community is an important
factor for the instructor
to have an effective class.
The instructor must do
all he can to overcome
the limits of the technology
and involve the students
in an environment of interaction,
which can work to create
the feeling of a true
class (Hiltz & Wellman,
1997).
Instructor Concerns
Instructors have other
concerns about distance
learning, primarily how
it will change their role
in education. Clark (1993)
found in a national survey
of attitudes of higher
education faculty that
there was a moderately
positive attitude about
distance learning in general,
but moderately negative
attitudes about their
own use of it. Writing
about geography educators,
Gober (1998) worries that
if they rely too much
on distance-learning techniques,
the discipline would “risk
losing our collective
soul in the rush to convenience,
cost-effectiveness, and
accountability”
(pg. 130). Instructors
worry about putting their
course materials online
because once there, the
knowledge and course design
skill in that material
is out of their possession.
This puts the administration
in a position to hire
less skilled, and cheaper,
workers to deliver the
technologically prepackaged
course (Noble, 1998 cited
in Dibiase, 2000). Instructors
are not always convinced
that administration is
behind distance learning.
The rewards are not always
there for the good distance-learning
instructor. “Tenure
and promotion usually
does not recognize excellent
off campus teaching which,
in fact, takes valuable
time from research agendas”
(Sherritt, 1996, pg. 4).
This puts the instructors
behind when trying to
publish to get their department
recognized. The increased
amount of time necessary
to adequately prepare
for distance learning
takes away from the activities
they will be evaluated
on, such as grant writing
and publishing. Many of
the instructors concerns
are valid and should be
addressed by administration
as distance learning becomes
more common, as is predicted
to happen.
Student Concerns
Finally, there are the
students and their concerns
with distance learning
classes. Not all students
are suited to this type
of learning and not all
subjects are best taught
via this medium. More
mature students are the
most likely to find success
with distance learning.
The successful student
needs to have a number
of characteristics such
as tolerance for ambiguity,
a need for autonomy, and
an ability to be flexible
(Threkeld & Brzoska,
1994). Hardy and Boaz
(1997) found that “compared
to most face-to-face learning
environments, distance
learning requires students
to be more focused, better
time managers, and to
be able to work independently
and with group members”
(p.43). Many distance
learners are different
from traditional undergraduates
in that they are already
in professions. They have
well defined goals and
are more motivated (Dibiase,
2000). As we saw earlier,
distance education students
need to feel a part of
a community. Greenburg
(1998) describes this
as a virtual learning
community.
Students in these communities
often feel less pressure
to perform individually,
and more pressure to collaborate
and be part of the team
(Kantor, 1998 cited in
Greenberg, 1998). Being
involved in a collaborative
learning process is an
important part of forming
the foundation of a learning
community. When this is
not encouraged, participation
is generally low and dialog
is absent (Palloff &
Pratt, 2000). Students
also need the attention
of the instructors. This
may be truer in a distance
situation than in a traditional
classroom. In a situation
where eye contact and
proximity are limited,
students cannot be disciplined
nor affirmed by eye contact
and body language (McKnight,
2000). Students may also
have a difficult time
reading the reactions
of the remote location
class members. This lack
of interaction can cause
problems when there is
a dissenting opinion that
cannot be picked up on
with non-verbal cues,
and is misperceived as
a verbal attack. This
type of miscommunication
can cause the community
problems as the class
progresses. It is fair
to say that compressed
video can magnify the
strengths and weaknesses
of the instructor. Students
are prone to pick up on
a lack of organization
and direction and respond
with apathy and absenteeism
(West, 1994).
Conclusions
What may we conclude
from the promises and
problems of distance learning?
Are there possibilities
for improvement in the
future? The technology
will undoubtedly keep
improving and the price
will drop, as technology
is prone to do once it
comes into general use.
Already we see improvement
in the delivery systems
of compressed video and
computer assisted instruction.
Despite student problems
with distance learning,
studies indicate they
are relatively satisfied
with what they are receiving.
A study of students at
Indiana University of
Pennsylvania found 75%
were very satisfied with
the instruction they received
and 90% rating the technology
as satisfactory (Fergusin
& Wijekumar, 2000).
Another study by Harner
et al., (2000) was done
on a distance learning
accounting course at the
University of Connecticut.
They found that 57.5%
would take another such
course. Two other findings
were generally favorable
and included comments
on how the course could
be improved. The first
suggested the instructors
needed to be comfortable
with the medium, and that
the students needed to
have more guidance on
how to fully take advantage
of the presentation (Teaster
& Blieszner, 1999).
The second showed that
students were highly satisfied
with the instructors and
the course, but that direct
interaction with the instructor
played no role in the
students’ satisfaction
(Inman & Kerwin, 1999).
It would seem one element
that needs immediate improvement
is with instructors. The
literature indicates a
need for instructors to
adapt their teaching methods
to the distance learning
format. Keegan (1995)
shows many excellent ways
that instructors can better
prepare for the classroom
including multimedia use,
speaking voice, and even
font size considerations.
Instructors also need
to realize that the technician
is an integral part of
the experience of distance
learning and treat them
as such. Many times opinions
and communication between
the technician and the
instructor are not shared
either because the technician’s
role is unclear, or there
is a shared perception
of a difference in status
between the two (Olenski
et al., 1995). Instructors
must be motivated to prepare
adequately for classes.
Part of the responsibility
for motivation must lie
with the administration
and their support of the
program. “Because
teaching a distance learning
class involves a new role
for instructors, administrators
must provide them with
the time, the tools, and
the training to meet these
new responsibilities”
(Inman & Kerwin, 1999,
p.586). Administration
needs to train and educate
instructors on this role
and how to meet the challenges.
Sherritt (1996) found
in her survey of higher
education administrators
that “for whatever
reasons, higher education
administrators and politicians
understand the need for
technology. But, lacking
the heart for distance
education, they cannot
bring themselves to support
it with adequate personnel,
simple supplies, and a
reasonable operating budget”
(pg. 4). This sort of
attitude from administration
can do nothing but trickle
down into the instructors
and the students. Administrators
need to carefully weigh
their goals and objectives
when taking on a distance
education program.
Despite the need for
improvement, the future
of distance learning seems
bright. Increasing numbers
of students enrolling
in distance learning classes
underscore the need for
“comprehensive and
thoughtful evolution of
distance education if
it is to become the educational
model of the future”
(Harnar, et al., 2000,
pg. 37). Despite the cost,
coordination, and training
that must be put into
a program, it has “great
potential to deliver and
receive educational programs
to and from remote sites”
(Weber, 1996, pg. 219).
Perhaps Keegan (1995)
puts it best when he says
“the challenge is
to design cost-effective
and educationally-effective
systems for use in the
new millennium of the
new technologies that
permit for the first time
in history (electronic)
teaching of students face-to-face
at a distance” (pg.
53).
--------------------------------------------------------------------------------
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Online Journal of Distance
Learning Administration,
Volume V, NumberIII, Fall
2002
State University of West
Georgia, Distance Education
Center